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EMPATHIZE

"We can't get into the heads and minds of millions of people, and moreover we don't have to: we simply have to understand what people are trying to do and then make it possible. We should not fool ourselves into thinking we can get into their heads" ...Don Norman

Process


  • Recruite
  • Preapare user inteviews
  • Be an active listner
  • Request input
  • Built empathy with users to inform research
  • Build an empathy maps
  • Identify user pain points
  • Create Personas
  • Create user stories
  • Consider accessibility
  • Ask lots of questions
  • Become more observant
  • Be an active listner
  • Request input
  • Have an open mind
  • Keep current on UX research

Resources


Empathy map Persona template maker Persona templates


User journey map User story template How to write user stories

"If I had asked people what they wanted, they would have said faster horses" – Henry Ford

Process


  • Define problem statement
    • [Name of user persona] is a [type of user] who needs [type of user experience] because [benefits of user experience].
  • Hypothesis statements
    • If [user] can perform [action], then they will achieve [benefit].
  • Value propositions
    • What does the product do?
    • Why should the user care?
  • Create problem statement
  • Understand human factor

Resources


Problem statement templet Hypothesis statement templet

DEFINE

IDEATE

"It's not about ideas. It's about making ideas happen." - Scott Belsky

Process


  • Explore ideas
  • Create goal statement
  • Competitive audit
  • Use how might we questions
    • Amp up the good
    • Explore the opposite
    • Change the status quo
    • Break the point of view into pieces
    • Remove the bad
    • Go after the adjective
    • Question an assumption
    • Create an analogy using the established need or context
    • Identify unexpected resorces that can provide assistance
  • Rapid sketching

Resources


Goal statement template a designer's guide to competitive analysis

Competitor audit template Competitor audit report template

Concept ideation crazy 8 HWM worksheet


"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." — Antoine de Saint-Exupéry

Process


  • Create user flow
  • create storyboard
  • Draw lo-fi prototype
  • Create lo-fi prototype
  • Create paper and then digital prototype

Resources


User flow template Storyboard template

The 4 Golden Rules of UI Design

User Interface Design Basics

PROTOTYPE

TEST

"It's not about ideas. It's about making ideas happen." - Scott Belsky

Process


  • Research study
    • Plan
      • Project background
      • Research goals
      • Research questions
      • Key Pperformance indicators (KPI)
        • Time on task
        • Use of navigation vs search
        • User error rates
        • Drop off rate
        • Conversion rate
        • Sustem usability scale (SUS)
      • Methodology
      • Participants
      • Script
    • Research
    • Synthesize
    • insight
    • Share

Resources


UX research study plan template Example 1 Example 2

Gmail label studt example Pattern identification template

Research presentation template


Resources


Google Material design system Shopify Design System

Apple Design system AitBNB Design system US FED Design system



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